12/29/2023 0 Comments Fontstand app![]() They both provide a selection of high-quality typefaces optimised for the web. To search for typefaces, I usually like to explore fonts in Google Fonts or Adobe Fonts. You should always ask yourself: Is the font I am choosing going to be applied to headlines, body copy, links, call-to-actions or navigation? These questions will help you apply the typeface correctly to your design.Ĭhoosing the right typeface also means taking into consideration a set of fonts optimised for extended texts, since for users reading on screen may become tiring at some point, especially if the website is content-heavy. To choose the right typeface, it is fundamental to consider the context of use and the purpose of a font in the interface. ![]() This will help you describe the feelings and moods you want to distillate with the fonts for the texts across your design.īy understanding the relationship between typography, users and the brand, you will be able to select the best typeface with confidence which will help your design achieve its goal. The takeaway is that anytime you choose a typeface, start by making a list of words that remind your brand tone and voice. This typeface has some personality and conveys a friendly and approachable style claimed by the brand.Īs people don’t come to a website to enjoy the design but to read the content and find answers to their questions, it is important when choosing a typeface to understand how we want them to feel while reading it.įor example, do we want them to feel relaxed, happy or agitated? This should be aligned with the brand attributes and art direction of the website. They have done this remarkably on their website by choosing for their headlines, the typeface called “Means”. In my opinion, MailChimp is one of the best examples which illustrates this concept. To optimise the user experience, typefaces have to be consistent with the website brand’s tone and voice. When a user interacts with an interface, he also interacts and connects with the brand. The purpose of this article is to help designers and developers to understand how to work with typefaces in order to create great interfaces. Unfortunately, I noticed that several websites display disjointed looks and emotions since many designers and developers ignore the importance of typography.Ĭonsequently, those websites communicate ineffectively and affect the user experience and brand perception. Over the last couple of years, I decided to learn how typography works, since it’s one of the most important assets we have as designers to communicate clear and efficient messages, engage people emotionally and convey the appropriate brand’s characteristics into the interfaces we design. In one of his articles, Oliver Reichenstein confirms the importance of typography in all websites with the following statement: Indeed, when interacting with an interface, we are surrounded by typography and our experience is driven by the words and messages we read and understand. We frequently use websites or digital applications to accomplish certain goals. Digital interfaces make a huge impact on our lives.
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